Tips To Welcome Craft Fair Customers
Getting ready for your next craft fair.
Whether you are a craft fair veteran or it is your first time to go to one, you need to know some important steps about interacting with the people that are visiting your stand during the fair. It can be a lot of fun to spend time at the fair and interacting with everyone that passes by, but you also want to make sure that you are investing your time well to improve your sales for the event. After all, you have to at least make back the money you spent to be able to set up your table in the first place, right?
Every visitor could be a customer!
When someone walks up to your booth and starts to look at what you are selling, they could be your next paying customer. You want to make sure to engage with them and start a conversation about what attracted them to your stand. Make sure to talk about what you make and how you make it. Be sure to emphasize how much work it takes to create the various pieces. This will help them to understand the value of your items as well as justify the price that you a placing on them.
Not every visitor will be a customer.
There is a lot of competition at a craft fair and it is unrealistic to imagine that every visitor will be there just to purchase what you are selling. You can’t put too hard of a push on your visitors or you will push them to another table. Remember too that not everyone that attends a craft fair is planning on spending any money at the event. Allow visitors to explore what you have done and appreciate it. Make sure to have those conversations with them, but don’t be too disappointed if they walk away from your table.
Be aware of the customers that aren’t ready yet.
Be prepared to provide for visitors that may not be ready to shop yet. Have business cards ready with your contact information as well as a Facebook page and website if you have them available. This will provide an opportunity for people who aren’t ready to be customers just yet. While you won’t get follow up business from everyone that you hand a business card, it will give them a reminder of the visit they had with you at your table and that reminder will help your business in the long term.
Plan for more business than you expect to have.
It is better to bring more stuff than you need to have when you go to a craft fair than to have an empty table. Sure you will have to pack extra and find more room in your car to make sure that it gets there, but you want to have product to sell when you are there rather than just showing pictures of what you used to have because you sold out. This will require a lot of planning and preparation, but it will be worth the effort.
Plan your packing ahead of time.
When you are getting ready to head to a craft fair, you heed to have a plan for how you are going to get all of your stuff where you are going. Arrange your products so that they are ready to go into your boxes for packing and that each of them has a place before you start. This will allow you to get packed and ready to head out quickly so that you can save time and stress for your preparations. Along with packing, you want to make sure that you know where everything will go once you get there. Have a map set up with locations for each item that you are trying to sell that is open and visible. Don’t make visitors dig through a pile of items to find what they want. This will end up causing them grief as well as making a mess at your table as all of the items get our of place.
Follow up with your customers.
Make sure that you have a place where people can either leave you a business card or sign up for you mailing list. This way you can get in touch with visitors again. Set up a newsletter of a blog post that you can share with people who are interested in what you have to offer.
Get ready for the craft fair.
Now you that have some tools ready, you will be able to make your best of the craft fair. Get your products ready and make your plan for the big day. You will want to make sure that you are prepared for every possibility. Get ready for a great adventure at the fair.